Mortgage Marketing with Carl White

New School Mortgage Marketing

2010-10-13T19:01:00.000-04:00

Carl White
www.FaceBook.com/MortgageMarketingAnimals

Demo For You To Swipe

2010-09-01T16:13:00.002-04:00

Here Is Link To Check Out Classes 38 & 70
www.MortgageMarketingAnimals.com
.
Carl White
Chief Strategist

Lesson From A 5 Year Old For LOs

2010-08-26T12:41:00.002-04:00

Standby for more info about Oct 8, 9, 10th coming to you on Tuesday.
Looking forward to seeing those that make it in!

Carl

Who Knew This Guy Was So Cool?

2010-08-20T01:40:00.002-04:00

“I want to do good. I want the world to be better because I was here.”
…That’s my favorite quote from this compilation. I hope you enjoy this video as much as I have.

email me at CarlWhite@TheMortgageMarketingAnimals.com to be put on the 1st notification list for the get together in Palm Harbor, Fl in Oct on "Mastering The Mindset Of A Top Producer".

Carl White
Chief Strategist
www.MortgageMarketingAnimals.com

Can You Relate To This?

2010-08-05T12:37:00.002-04:00

Here's A Special To Join MortgageMarketingAnimals
MasterMind Group if you are ready to stop bitting your own leg.....

Super Easy Formula For LOs

2010-08-01T08:00:00.001-04:00

Here Is The Link for you to get it all.

This is wayyyy too easy!!

Carl White
Chief Strategist

How To Get Even More Loans From Your FaceBook Page

2010-05-24T14:13:00.002-04:00

Go Here To see Full Recorded Webinar

The Biggest Secret and Lost In The Jungle.....

2010-05-20T12:45:00.003-04:00

Go Here To See The On-Line Work-Shop On
"How To Do Video Marketing To Be A Rock Star Loan Officer".

Carl White
Chief Strategist

What I Learned From A Top Producer

2010-04-23T13:07:00.003-04:00

www.MortgageRevolution.info coupon code: animals

Of Course we are going to be there, aren't you?
Let me know you are going, and I'll bring you one of our famous "I'm An Animal" shirt for free! Just email me at AnimalShirt@Gmail.com tell me your name, size, and then, show up!

Lesson From Geese, How To Work Less And Make More....

2010-04-19T12:12:00.003-04:00

Work less, and make more! Be on the lookout for an invitation coming up to join our flock of high flyers!!

Carl White
Chief Strategist
www.MortgageMarketingAnimals.com

Here's The News About "Skippy" and MRev

2010-04-12T07:46:00.003-04:00

Here Is The Link to sign up for Mortgage Revolution so that you can hear from Skippy.

Everybody is going to be there, aren't you....?

Carl White
Chief Strategist
MortgageMarketingAnimals.com

Killer Strategy.... Shhhhhhhh......

2010-03-31T19:53:00.002-04:00

Looking forward to meeting everybody at the retreat here in Tampa next week, and at San Fran in 30 days!!

Parrot Give HUGE Lesson For Loan Officers

2010-03-24T23:33:00.002-04:00

Did you see the cool phone app for Loan Officers that emails your clients automatically every week for 7 years..... Right from your smart phone.

Check it out at www.FollowMyClients.com

Carl White
Chief Strategist
TheMarketingAnimals.com

"Ninja Like Twist" for an old strategy.....

2010-03-18T14:20:00.004-04:00

Go Here to see more cool stuff on our new face book page. See the ideas that I put on my facebook page and swipe them to put on yours.

Become A "Fan" Here to be able to swipe it all for free :-)

Carl White
Chief Strategist
www.FaceBook.com/MortgageMarketingAnimals

What The Fleas Don't Know....

2010-03-15T18:17:00.002-04:00

Here Is The Link for our next MasterMind Retreat
coming up in just a couple of weeks.

Very very cool "Stealth Ninja Like" tactics will be revealed
for the first time ever!!

Carl White
Chief Strategist
http://whatcarluses.com/retreat.html

How To OverCome The Fear Of Presenting

2010-03-02T13:46:00.002-05:00

Remember to visit our fan page for free downloads at
www.FaceBook.com/MortgageMarketingAnimals

Carl

Ralphie Needs Some Serious Help

2010-01-28T09:20:00.007-05:00

Video is a very very Powerful way to advertise.
Join me on Feb 10th where I teach you how to do video marketing for your mortgage business.
Here Is Your Free Registration Link for The Video On-Line Workshop.

Carl White
Chief Strategist

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Try To Keep A Dry Eye Here....

2010-01-21T10:01:00.000-05:00

OK, call me a Wuss, but if this doesn't put a tear in your eyes....

Humbly Yours,
Carl

GFE Cheat Sheet

2010-01-17T23:07:00.008-05:00

Here's The Link For the Reverse Mortgage Workshop.
Nothing being sold, not a teaser, just pure content!

Carl White
Chief Strategist

What The Heck Is This Weird Stuff?

2010-01-14T10:05:00.004-05:00

HERE IS THE LINK for today's class

Carl White
Chief Almond Milker.....

The Perfect 3 Step Formula For Incredible Wealth..

2010-01-11T08:18:00.003-05:00

We'll show you how to "Be There All The Time" and still have a life at this class
Click Here To Register For Free Class.

Carl White
Chief Strategist

Guilty of Swamp Marketing?

2010-01-05T17:17:00.004-05:00

Here's Your Link to Join me on Thursday to see the webinar system that you can use to have an automated marketing system, and it's all done for you!

Carl White
Chief Strategist

Statue Of Liberty Whispers Message To Loan Officer..

2009-12-30T21:44:00.005-05:00

Get http://www.followmyclients.com/ now and be invited to the strategy training by Scotty and myself next week, or wait for the price increase..... either way, you need this!

Carl White
Chief Strategist

Trashy Marketing

2009-12-29T11:41:00.000-05:00

Oh, by the way, there is a very cool new database management program that Scott and I developed at http://www.followmyclients.com/

Sending emails to your list is the easiest way to make money that I have ever seen.

Go Here to see how we are doing it now. $1 trial, and you also get free training from Scotty and I on how to use it, complete with killer strategies.

Carl White
Chief Strategist

OK, So I Can't Sing....

2009-12-21T17:12:00.007-05:00

We have really enjoyed helping you build your mortgage business this year, wait till you see what's coming up this year.......

If you are looking for the State Of The Mortgage Business Address, it's the video beneath here.

Carl White
Chief Strategist

"State Of The Mortgage Business Address"

2009-12-17T13:36:00.003-05:00

Make sure you focus on those things that are working now.

Carl White
Chief Strategist
TheMarketingAnimals.com

PS. MortgageMarketingAnimals.com is currently full and not accepting any more applicants on the standby list.
I'm currently speaking with other strategist in the mortgage industry and trying to screen other good groups for you.

I'll let you know what I find.

What The List Selling Guys Don't Want You To Know

2009-12-13T13:40:00.003-05:00

Go Here to see the coolest way ever to get mortgage leads!!

This Is What Is Working Now!

2009-12-04T14:42:00.002-05:00

To be invited to on-line webinar training, shoot me an email at WebinarTraining@Gmail.com and I'll put you on my A-List invitation list.

Carl White
Chief Strategist

How To Cure A Wet Cell Phone

2009-11-30T11:52:00.002-05:00

You can call Lori at 727-480-3400.

Awesome service, helps build your pipeline, and pays you!!

Great Email and Letter For You To Copy

2009-11-25T11:20:00.002-05:00

Go Here To Use Scotty's "Set It And Forget it" database program.

Carl White
Chief Strategist

Don't Buy That Apple Pie At McDonalds

2009-11-12T09:00:00.003-05:00

To get the Full Access to Friday's Live Q&A you must be a member of our mastermind group or a http://www.nowthatyouknowwhatyouknow.com/ member.

1. Go watch Jamie's interview
2. Take notes and jot down questions that come up
3. Call the help desk at 727-787-2275 to get your secret link to come to the Live Q&A this Friday at 2:00pm Eastern.

Don't miss it!

Carl White
Chief Strategiest

Strong Words, But Valuable

2009-11-05T13:37:00.002-05:00

Go To www.SocialMarketingAnimals.com to get more "How To" on this critical strategy of Social Marketing.

We'll let you know when all of the classes are uploaded once you do your free registration.

What Do You Think We Should Do?

2009-10-14T12:26:00.000-04:00

Watch for full access to my vault of interviews that I have recorded...
www.NowThatYouKnowWhatYouKnow.com

Carl White
Chief Strategist

PS. The next interview to be posted there is from a loan officer making a mint doing commercial loans. Very cool stuff!!

The 3 Dirty Words / Part 1

2009-08-30T11:08:00.001-04:00

Standby for big announcement coming up......

Carl White
Chief Strategist
www.MortgageMarketingAnimals.com

Experian Shocks Loan Officer With Letter

2009-08-17T05:17:00.001-04:00

I meant to send this to you 60 days ago, so I rescheduled the workshop to next Wednesday.
This is one of my favorite workshops, because it shows you how to increase closings, and it doesn't cost you one dime!!

Go Here to get these results for Your Clients

More results = More Closings = More $$

Carl White

MortgageMarketingAnimals.com

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Leverage Your Way To The Top

2009-08-05T21:43:00.002-04:00

Which means get somebody else to do all the work.....

Go Here to go to FREE ON-LINE WORKSHOP for Loan Officers

Carl White
Chief Strategist
.

Don't Screw Up Like I Have Been Doing On This Subject

2009-07-30T22:32:00.002-04:00

Go Here To Register For All MasterMind Members

Carl White
Chief Strategist
MortgageMarketingAnimals.com

People Buy Solutions / Not Products

2009-07-21T16:05:00.004-04:00

I was sitting here in Las Vegas and I thought of 2 things, 1. If I get in trouble, I'm calling you... and 2. People buy solutions, not products. See what I mean here:

Be on the look out to get your ticket to attend our next mastermind retreat in Lake Tahoe.

Carl White
Chief Strategist
MortgageMarketingAnimals.com

Crazy Lady Caught On Video

2009-07-14T16:14:00.002-04:00

If you haven't already, please take a look at the video beneath here, I am asking a personal favor of you....

Controversial Video

2009-07-14T15:43:00.002-04:00

Click Here to help Carl's friend and to get your copy of the "Smoky Back Room Video".

Beware of Corks if Flying Over Texas

2009-07-07T11:11:00.002-04:00

If you want to see the video of my UnderCover Raid on the Texas Loan Officer's office click on the link.
I Want To See The Raid

$1,153 Paper Plate, No Joke!!

2009-07-01T11:06:00.002-04:00

Go Here to Become An Animal and have access to all the recorded classes and the live classes each Friday. See what you have been missing.....

Disturbing Email

2009-06-28T14:33:00.001-04:00

by the way, Here Is Where I buy my list of email address for Realtors in each of the 50 states.
It's never been easier to get my message to so many Realtors via email.
Go Here to see

Carl White
Chief Strategist

Link to Claim Access To 11 DVD Recordings Is At The Bottom Of This Video

2009-06-24T09:25:00.005-04:00

Here is your "ethical bribe".....

Everbody that attends the on-line workshop will receive
free access to an 11 DVD course that shows another series of strategies.

Nothing to buy, it's yours for the asking.

Go Here to claim yours

Scotty Makes Carl Break Out In A Sweat....

2009-06-23T14:40:00.009-04:00

GO Here to get your Free "Insider's Pass"
for Ninja Secret Workshop.

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This "Free Report" Was So Good, I choked, Watch!!!

2009-06-15T18:10:00.005-04:00

Here Is My Call To Action To Show You How Scotty Got 149 Referral Partners In 21 Days.

GO HERE to see how he did it.

If you have already been to this, please leave room for thos that haven't.

Carl

Big Lessons From The Golf Cart.....

2009-06-11T13:25:00.005-04:00

Here's Where You Try It For 30 Days

Here is the link for next Weeks Training For Members.

How To Use The "Set The Hook" Strategy

2009-06-09T15:11:00.005-04:00

Go Here to see the Cool Strategy that is working best.

Scott, What's Next?

2009-06-09T11:37:00.003-04:00

www.ScottWhatsNext.com

Didn't Mean To Be Too Harsh Here......

2009-06-05T10:54:00.001-04:00

The 6 lessons here are too big not to share with everybody....

www.MortgageMarketingAnimals.com

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Ok, Don't Rub It In!!!!

2009-06-02T23:47:00.008-04:00

Loan Officer Humiliation......

Go Here Now to see what Scotty is talking about.
Click Here to save your spot for June 17th Class to see all the details, nothing held back.

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How To Do 2% Of The Work, And Pocket 98% Of The Money.....

2009-05-28T17:34:00.003-04:00

Go Here to get the book, powerpoint presentation, and to listen to
insider interview with me and my virtual assistant.

Carl White
Chief Strategist
MortgageMarketingAnimals.com

Here Is A Great Gift To Give To Your Real Estate Agent Friends!!

2009-05-22T14:38:00.002-04:00

To Get Full Access To All The Classes, Books, And Strategies,
GO HERE
30 Day Risk Free Trial, Double Your Money Back Guarantee!!

You also get the full Websytem for your mortgage company and the Craigs List Posting Wizard. Very Cool!!

Don't be afraid of success.... It's wonderful!!!

Carl White
Chief Strategist
www.MortgageMarketingAnimals.com

Getting Ready To Put This Up, What Do You Think About It?

2009-05-21T13:50:00.005-04:00

I'm getting ready to put this on our home page of our mastermind group. I was just wanting to know what you thought of it.

To see what's included in our mastermind group,
Go Here

Thanks for leaving a comment. Everybody that leaves a comment, I'll invite you to a free class to show how one of our mastermind members has real estate agents paying him to work with their clients and loans......

Carl White
Chief Strategist
MortgageMarketingAnimals.com

Carl Looking For A Chicken Suit

2009-05-11T21:46:00.003-04:00

So I had a bet with Scott Hudspeth, I think I'm in trouble......

Click Here To See Proof Of What Scotty Is Talking About

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How I Got 159 Real Estate Agents Attention

2009-05-01T05:02:00.003-04:00

Watch how you can get agents listening to your message (of course you need a good message that will really help them)

Click Here To Sign Up If You Have Been Left Out...
See You On Friday's Class, Don't Miss It..
Amazing Things Are Happening... whoooo hooooooo

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Good News / Bad News

2009-04-27T17:56:00.002-04:00

The good news is, you can double your income very rapidly...
The bad news is, here is what you have to do to do it......

Go Here for 30 day risk free trial, register for the class, and
See What You Have Been Missing......

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This Is A Little Freaky On How Easy It Is For You To Copy, Check This Out

2009-04-25T09:14:00.001-04:00

Click Here to go get the exact instructions on what to do and for a copy of the email to send out, the same email these two IMPLEMENTERS sent out. It only takes about 2 minutes....

Carl White
Chief Strategist
MortgageMarketingAnimals.com

They Said "Don't Do it"...... So I Did It....

2009-04-23T16:47:00.004-04:00

Leave a comment on your favorite strategy and I'll send you a bonus gift.....

The Free Report for the video beneath this one is right here
http://www.box.net/shared/dx0l8l0ifd

Put Green In Your Pocket By Getting This Free Report To Hand Out To Your Clients

2009-04-14T14:37:00.004-04:00

Use this free report in your newsletter, your website, give to agents to hand out with your info on it. Everybody will love you for it!!

Leave your comment to receive your ethical bribe!!
By the way, did you see how we screwed up in the video beneath this one?

I Screwed Up!!!

2009-04-11T15:10:00.003-04:00

Go Here to see class on our MasterMind Groups best strategies

I Thought They Were Going To Toss Me Off The Ship

2009-04-07T18:14:00.007-04:00

Click Here To See Our Top Producer MasterMind Group Will Benefit You

Put In $40, Take Out $4,000

2009-03-16T22:59:00.003-04:00

Here Is The Link For Thursday's Q&A
Click Here Now

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It's Not Luck!!!!!

2009-03-11T11:43:00.002-04:00

If I Hear "Good Luck" One More Time, I Think I'll Scream!!!

Loan Officer Strategy Class,
Click Here

Great Question Answered From Yesterday's Class

2009-03-05T12:25:00.007-05:00

How To Get A 5 Times Better Response,
While Spending 1,000% LESS!!!

Go Here to See Next On Line Class

Make Sure You Don't Do This......

2009-02-27T17:01:00.006-05:00

I know there is a statement of "You Are Not Your Client", but sometimes you just have to use common sense....

Do Not Miss Mark's Class. GO HERE NOW
You will be given valuable info to immediately make you the "Go To Person". We have never done this class outside our mastermind group and may never again.
Go Here For Registration For On-Line Class

Carl White
Chief Strategist
TheMarketingAnimals.com

The First Dumb Question Ever!!!

2009-02-22T15:53:00.006-05:00

This Question Takes The Cake! You Should Be Reassured That Your Competition Asked This Question.

To See What Mark Is Talking About

Take A Peek By Clicking Here

A Quick Question Answered At The Studio

2009-02-19T17:34:00.003-05:00

Another Craigs List Postings Insider Tip

Want to see how to do a TV Show each week with no weekly expense?
Go Here to see how I do it.

To See How To Explode Your Business With Credit Repair As A Strategy (where somebody else does all the work and you get paid, watch the 30 minute blog entry below this one).

Do not fast forward through that one, you will miss some key points and free strategies.

Carl White
"Providing Solutions"

Carl White

Credit Repair Secrets Exposed

2009-02-08T08:20:00.006-05:00

Here Is A 30 Minute Video
That The Credit Bureau Hopes You Don't Watch!!

Wait till you see how this will explode your business!!
Warning!!! Do Not Fast Forward Through This, You Will Miss The Best Secrets And Strategies.

AFTER WATCHING THIS....
To Register For The Affiliate Program, Go To
http://www.creditrepairanimals.com/

Or to speak directly with the credit repair company:
727-480-3400

What In The Heck Is This Guy Doing??!!

2008-12-30T13:08:00.006-05:00

Click Here To See The Class With Ralph

Carl White

MortgageMarketingAnimals.com

Amazing New Strategy Revealed At Carls Mastermind Retreat!!!! Were You There???

2008-12-11T08:43:00.005-05:00

Big Strategy From Ed Harris..

Sign up now for the next retreat coming up in about 60 days..
http://www.mortgagemarketinganimals.com/

Carl White
727-787-2275

Cameron Shows Amazing Results..

2008-12-02T07:16:00.007-05:00

Cameron Moss is an implementer!!!
Are you????

Want to see Cameron's secret,

Click Here

Carl White

If You Aren't Telling A Story, You Are Left Behind

2008-11-26T07:15:00.004-05:00

I Was A Sucker To This Great Marketing Strategy..

Carl White
http://www.carlsanimals.com/
727-787-2275

This Marketing Idea Stinks!!!!!

2008-11-14T17:02:00.004-05:00

This has to be the dumb idea of the month!!

Carl White
CarlsAnimals.com

Whooo Hooooooo Coming On Thursday!!!!

2008-11-05T18:54:00.006-05:00

After watching the AMAZING Video
CLICK HERE to see what's up...

"One Man Loan Shop" Closed 31 Loans Last Month!!!

2008-10-31T07:27:00.005-04:00

If You Want To See What Scott is Talking About..
Go Here Now AFTER viewing the video by pressing PLAY.

Many of you have been wanting to hear from some of our MasterMind Members.

Here is one that actually implements!!!

Our Own Worst Enemy

2008-10-28T00:41:00.001-04:00

This has to be one of the funniest things I have ever seen.....
Well, it's only funny, unless you can relate to it!!

Let me know what you think.

Carl White
www.CarlsAnimals.com
727-787-2275

Carl Pays YOU To Become A Millionaire Loan Officer

2008-10-23T08:36:00.000-04:00

www.CarlsAnimals.com

HELLO McFLY!!!!

Carl White
727-787-2275
CarlsAnimals.com

Rakes For Sale!!

2008-10-21T20:56:00.008-04:00

Pardon my "helmet hair" and "motorcycle tan", but I had to stop my motorcycle ride and get this off my chest.

Don't make the same mistake that this loan officer was making.

One last thing, thanks to all of the MasterMind Group Members that are reporting back all the loans in the pipeline from utilizing the Million $$$ Script. I really enjoy hearing the good news. Keep'm coming!!

Carl White
Pensacola, North Carolina (for today at least)

Were You There?

2008-10-20T08:21:00.004-04:00

If you were wondering how successful our MasterMind Group is for the members of CarlsAnimals.com, just look at the parking lot of our latest meeting.......

Were you there? If not, what in the world are you waiting on??????

Carl

Thank God I Wasn't In That Building!!!

2008-10-15T09:00:00.004-04:00

I was on my way to a MasterMind Retreat a few weeks ago and passed by an old factory.

Thank God I wasn't in that building.
Watch the 2 minute video to see why.....

Carl White
Taking MasterMinding To A Whole New Level!!!

Are Loan Officers Really Getting Credit Repair Deals?

2008-10-10T13:21:00.000-04:00

Here is a video of Diane getting ready to take today's letters to the post office. You have to see this.

When you send a client to the credit repair attorney that I use, they send a letter to your client every 21 days. They put your picture, name, and phone number on the letter so your client is constantly reminded that you are the person that is solving there problem.

Check out the video!

Implementation pays off.... BIG!!!!

Carl White
727-787-2275

How To Make A Lot Of Money In A Short Period Of Time

2008-10-09T07:54:00.000-04:00

One of the most frequent questions I get is "Carl, how do I make a lot of money in a short period of time in the mortgage business?"

The fastest way that I know to get rich very fast is to copy other successful people. If I do exactly what they did, I should have the exact results. The key word there is "exactly".

I don't change anything until I am making as much as they did. Once I have equalled their success using that particular strategy, then I start to make changes to see if I can exceed their results.

During my 1 on 1 coaching calls, I always get a few that try to convince me that what they are doing is the right way to do it, when they are not getting results from doing it that way. Or, they see how I am doing it, and then without even starting to implement the strategy, immediately want to start making changes to it.

Look at Coca Cola. What happened when they tried to change their proven formula back in the mid 1980's. That was one of the biggest marketing flops in world history.

Copy proven actions by people who are actually doing it..... not people that did it 5 years ago, or even 1 year ago. Today's market calls for new strategies, new actions, and new methods.

Those of us that are using these new strategies are having some of our best years ever!!

So, COPY US!!

Carl White
http://www.carlsanimals.com/

Why You Should Focus On Relationship Marketing

2008-10-01T12:54:00.000-04:00

I just finished reading a shocking study. Here are the findings:

1. 75% of all buyers purchased their new home using a Realtor

2. 69% of buyers were referred to a lender by their Realtor

3. 14% of buyers chose the lender on price

So if you are basing your marketing on "Great Rates... ie price...... congrats, you can have the 14% that rate shops!!

I'll take the 69% that wants to work with somebody they can trust.

It is so easy to form very profitable referral relationships with Realtors. All you have to do is solve the Realtors' problems. That's what we focus in our mastermind group. By using the simple "Million Dollar Script", I have agents literally calling me from all over the country, even though I am only marketing to Florida Realtors.

I just got off of the phone with somebody that said "Carl, Sarah (their realtor) said you are a pillar in today's shaky world."

Did Sarah ask me what my processing fee was? Did she say she was going to shop every lender this side of the Mississippi? No, she simply wants to know that she will be treated fairly and that I will be here tomorrow.

Why didn't she say that her Realtor said I had the best rates.... Because I didn't market that message. I marketed the message of solving problems. When I helped the realtor solve a previous problem, that made me the "pillar" in their eyes.

With all the problems around, with all the problems the radio and news is giving, my simple question to you is....

"What problems are you solving?"

If you can't answer that question, you are in BIG TROUBLE.

Our mastermind group members are reporting back phenomenal results using the million dollar script. If you would like to see if you are a good fit for our group, you can email me for an application at Carl@MortgageMarketingAnimal.com

Or, you can just keep doing what you are doing...... getting the same results....... It's just that simple!!

How Do You Close Loans In This Market?

2008-09-29T18:32:00.000-04:00

I had a great question come to me today:

Carl, how can you do loans in this market if the value of homes have gone down so much? Lenders will not approve loans unless the LTV's are really low and it's full doc.

I have several points to make here. I don't intend on being rude, but I am going to slap you to try to wake you up. Your car is getting ready to run off of the cliff..... if it hasn't already.

1. So are you saying that 97% LTVs for FHA and 95% LTVs for conventional are "really low"? Yes, the 103% financing days are gone for the most part. Yes, your client will need 3% or 5% down. so market only to people that have 3 - 5% down.

2. With the home values dropping, that actually helps the financing for the purchase markets. Homes are more affordable now than they have been in years.

3. With the full doc issue... yes, you actually have to find borrowers that have a job.

Now, if you are trying to market to refi's that bought at 100% LTV in the last 2 years, and they opened up their own business 6 weeks ago..... stop marketing to them.

It sounds like you are trying to sell albums to a group looking to buy IPODs.

The market has changed, so change your marketing!!!!

If you are doing the same marketing that we were all doing last year, you are destined to fail.

Our mastermind group has thrown all those old mailers, all those old mailing lists, all those old scripts, and all the other stuff.... and threw it out with the rest of Grand Pa's stuff.

It's time to wake up and rethink your marketing. Find out what is closing, what the successful loan officers are doing, and then copy them. Don't copy the ones that haven't been to the closing table lately.

Instead of focusing on what doesn't work, start looking at what does!!

Carl

Could This Be The Cause Of Your Slow Down

2008-09-28T19:49:00.000-04:00

Just about all of the loan officers and Realtors I know make things much too complicated. So many put money in the wrong parts of their company. And they ignore the matters that are the most significant and produce the most income.

They print and mail a few letters to people they know. And they sit back. At that stage, they learn that their friends or family have gotten three or four letters each month from other realtors and loan officers.

So they pick up the phone and call these friends to request work, but they are turned down over and over.

They begin attending the network meetings - breakfasts, lunches and dinners. They become addicted to networking, wandering from one gathering to the next, watching their bank balance go down and getting more and more panicked. They figure out that everyone else in the networking groups already know other realtors and loan officers who also attend networking groups.

Perhaps they buy advertising space or place their photos in prime locations -- that must be it!
It will definitely be successful . . .yes?

Sure, they can do this with NO training on how to market in an ad or a billboard.

How do they learn the steps to take?

They just imitate the failed methods of other unsuccessful real estate agents and loan officers!

They are completely mistaken.

Take note: only two percent of loan officers and realtors are supporting themselves... do you really want to pattern your business after the other ninety-eight percent who do not know how to market? NO WAY.

If you want to get ahead in marketing and advertising, you need to follow some ground-level concepts that are true of every business that exists.

I count myself blessed to have gotten lessons from the top people in my field, people who produce multi-millions for their business.

Interestingly, true millionaires have such a drive that even if stripped of their financial assets, in three years time they could return, more wealthy and successful than ever.

In what way?

You must first grasp the basics and apply the concepts in your own business strategies. It is proven. This idea has certainly worked for me, and not just me, but everybody I know who has tried to apply it has been successful.

So, what would I do if I was wanting to do a "make over" with my real estate business and / or mortgage business?

Step one: I'd go to some getaway at a hotel or retreat center where I could work for two solid days with nothing at all to distract me. If these two days make you more money than anything else, then they're worth making time for.

Photos of your loved ones, and/or photos of your dream future, including cars, homes, travel destinations, relationships, kids, pictures that remind you of freedeom, or passion and of your entrepreneurial dream, along with reams of paper, a laptop, and lots of pens are things I would suggest you bring with you.

After that, I'd take the paper and start journaling my answers to some very serious questions.

For example, what am I in this for? What are the rewards when I reach my goal? These can be financial or other kinds of goals.

Put these thoughts on paper.

Why did I get into this field? How much longer do I want to be doing this job? After I make it to my number one goal, what do I want next (to retire, give to charity, see the world, found another business, etc)? What are you willing to give up to be successful? Is there anything I won't do to accomplish those dreams? How do I stand out from other people?

Put your strengths and weaknesses on paper. Make a note of things from your past: employment, significant highlights, failures, and triumphs.

Write down what makes you stand out from the crowd? What are your best qualities?

People in business and society who have a grand vision on who they are now and who they want to be, as silly as it may sound, are the most successful people. Every single thing they get involved in is moving them towards their main goal.

What are you very good at? What are you really bad at doing? How much do you think you should be making?

Run the numbers. On a piece of paper, put down your desired annual income. Then take into account, because this is simply a fact, that less than half your working time will actually generate money for you. Next, figure out what you get paid for an hour of work. THIS REALLY MATTERS.

What would you love to do or be if money was not a concern? Considering this opens your mind to what must be done and what must be changed, although this number has never been calculated by most people. Who would you spend your time with? How would you spend your time outside of work?

The main point is: Money doesn't matter. Put it on paper.

Look 30 years into the future. You arise from a deep sleep to find out that you are present at your own funeral. Who is going to speak about you at your memorial service? What do you want them to say about you? Write out what you would like the preacher to say about you at your funeral. (Although difficult, this exercise can really demonstrate the upside opportunity).

We could discuss this topic for hours, but we have plenty to get started on.

There is one example of a realtor who promotes herself as "The Pet Lovers Realtor". Although she works in a city of a million, she is the only realtor who promotes herself as an animal lover.
She accomplishes this by photographing herself with her canine friends, advertising in pet magazines, and taking out ads in parenting magazines that display both her and her dog.
She understands . . .4,999 other people do not!

Another realtor goes broke because they are far too sold into the cult mentality of sameness of realtors and on goes the story when I tell other realtors about this, and watch their eyes glaze over with disgust as they remark "I want to sell to everyone, NOT only pet lovers!"

Are you following your competition too closely? Do you believe that everyone must act alike, dress alike, and market themselves just like everyone else without any choice? If so it's time to find fresh blood with new ideas. Yes, this DOES apply to your business too.

Take note: starting a successful business and keeping it going can't be done in a day. You've got to understand success, financial savvy, the winning mindset, achieving, marketing, writing ads, managing, planning your time, etc.

You can't possibly know everything, and you must continue to spend time and money getting educated. Traditional education is helpful, but to find true success you need to look further.

Those who are out there doing it in the real world - not reading about it in a textbook and regurgitaing their untested theories to a classroom full of students are where a true success education comes from. (Few, if any, are the number of professors working in colleges or universities that are successful financially.)

It is important to observe those that have already found success. Don't worry about what field they are in, either. Find out how they think, how they view the world, how they promote their services. The only place to get that kind of learning is outside the classroom.

For myself, tens of thousands of dollars each year goes into my own continuing education. When I pay $5000 for a seminar or $2500 for a one day one on one training, the only thing I want from it is ONE BIG IDEA I can use for my personal or business life. A single idea can do the job and make my money back many times over.

I have recently invested $2,000 to attend a "How To Do Webinars" seminar.

Many people react to this by saying it is too expensive for two days, refusing to participate. Even others who paid for the event may not have approached it the same way I did. Just this year, I came up with one brand new concept that is going to triple my productivity and my take-home pay.

However, I have been in seminars where sitting in the next row was a husband/wife partnership who had nothing to say but bad things the entire time. You name it and they had a complaint about it...from the room being too cold, to the chairs too hard, the exercise didn't make sense to their industry, and even the paper being too thin.

An attitude such as that one would likely leave someone with a negative experience, and they would take nothing away from the exercise.

At the same time, people such as myself understand it and will proceed to make hundreds of thousands, possibly even millions of dollars from the idea that others overlooked.

So focus in on this and get ready to learn about the one-big-idea concept. This single trait illustrates the difference between those who succeed and those who do not.

As soon as you know the responses to these inquiries, you are set to embark on a marketing effort that will really get results.

Simplifying Your Marketing.

The fact that effective marketing is MUCH simpler than non-effective (typical) marketing is something you need to get your head wrapped around.

Yes, you must master the basics, but once you do that and put them into practice, all that remains is to test and measure and get ready for success. Until when? I wish I could know. If you work hard and apply what you are learning, it could come to pass within 1-3 months. You won't become a millionaire overnight, but you can create the methods that will make you a millionaire one day.

At its core, success is about correctly implementing the blueprints and templates that are proven.