Why You Should Focus On Relationship Marketing

I just finished reading a shocking study. Here are the findings:

1. 75% of all buyers purchased their new home using a Realtor

2. 69% of buyers were referred to a lender by their Realtor

3. 14% of buyers chose the lender on price

So if you are basing your marketing on "Great Rates... ie price...... congrats, you can have the 14% that rate shops!!

I'll take the 69% that wants to work with somebody they can trust.

It is so easy to form very profitable referral relationships with Realtors. All you have to do is solve the Realtors' problems. That's what we focus in our mastermind group. By using the simple "Million Dollar Script", I have agents literally calling me from all over the country, even though I am only marketing to Florida Realtors.

I just got off of the phone with somebody that said "Carl, Sarah (their realtor) said you are a pillar in today's shaky world."

Did Sarah ask me what my processing fee was? Did she say she was going to shop every lender this side of the Mississippi? No, she simply wants to know that she will be treated fairly and that I will be here tomorrow.

Why didn't she say that her Realtor said I had the best rates.... Because I didn't market that message. I marketed the message of solving problems. When I helped the realtor solve a previous problem, that made me the "pillar" in their eyes.

With all the problems around, with all the problems the radio and news is giving, my simple question to you is....

"What problems are you solving?"

If you can't answer that question, you are in BIG TROUBLE.

Our mastermind group members are reporting back phenomenal results using the million dollar script. If you would like to see if you are a good fit for our group, you can email me for an application at Carl@MortgageMarketingAnimal.com

Or, you can just keep doing what you are doing...... getting the same results....... It's just that simple!!